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Twitter Debate 2

by Bill Nolan

Without a doubt, Twitter continues to be a very popular social media platform. You ask why? And more importantly, is it worth investing in for your business? The concern with Twitter is that its popularity is really being pushed by Hollywood. Celebrity selfies, rumor mills, b-list actors and actresses trading insults in an attempt to keep their names relevant. It’s all fine and dandy if that’s what you’re interested in. Judging by this networks slow growth in new users and the fact that many businesses do not add this network to their repertoire, Twitter is beginning to realize that they may have a problem… and I know if I want to catch up on some gossip I’ll hang around the water cooler at work. I prefer to read and learn something that’s productive during my time on the social networks. Let’s keep the nonsense to magazines at the local grocery store checkout lines, and give me a reason to pitch Twitter as a viable option for my clients’ marketing plan. Read more >