Do You Know Me?
– by Bill Nolan
Here’s a question… how many of you pay attention to the fans and followers on your business’ social media accounts? Do you actually get to know these followers to understand what their interests are and why they decided to follow you? Would you even notice if Bill Gates started to follow you? Or, are you just going through the motions and crunching numbers?
Many business’ lose track of why they first started promotions on social media. Likes and followers are only statistics. REMINDER, the reason you’re here is to secure current customers, attract potential clients and make your business successful. This is why understanding who your followers are and what made them follow you in the first place is so important! If you’re not taking a closer look you may be oblivious to the real reason your products and services are appealing to them. You are probably misunderstanding an entire audience that you never even realized you had or could have. Taking the time to understand these fine details will only help you in the long run with targeting posts, communications, promotions, ads and more.