I am Your Follower.

Do You Know Me?

– by Bill Nolan

Here’s a question… how many of you pay attention to the fans and followers on your business’ social media accounts? Do you actually get to know these followers to understand what their interests are and why they decided to follow you? Would you even notice if Bill Gates started to follow you? Or, are you just going through the motions and crunching numbers?

I Am Your Follower

Many business’ lose track of why they first started promotions on social media. Likes and followers are only statistics. REMINDER, the reason you’re here is to secure current customers, attract potential clients and make your business successful. This is why understanding who your followers are and what made them follow you in the first place is so important! If you’re not taking a closer look you may be oblivious to the real reason your products and services are appealing to them. You are probably misunderstanding an entire audience that you never even realized you had or could have. Taking the time to understand these fine details will only help you in the long run with targeting posts, communications, promotions, ads and more. Read more >

Why Are You Cutting Marketing?

When Times Are Tough, You May Want to Rethink This One

by Bill Nolan

When the going gets tough for business some people believe the most logical action is to cut the marketing budget. What are they thinking?!? That’s almost as bad as having your brother’s girlfriend’s sister do the marketing because she is great with computers. You know sometimes I really can’t help myself. I just wish they would put me in a room with these people for a little one on one communication time. In the end they will see the error of their ways. It is fairly obvious that marketing is the last thing a business should cut since it’s the engine that creates more business. Hello!?! Read more >