A Brief History of Social Marketing 2015
by Bill Nolan
Calm and gentle, 2015 sure was. We didn’t see a whole lot of anything exciting going on in the past 11 months of social marketing. Everything overall stayed status quo when it comes to an Apple-like style of advancements. We ask ourselves, is it the result of the all-to-comfortable producers or the slow paced business users? Let’s see…
The Year of Video. Giggle.
As we look back to the predictions that kicked off 2015, we now know they were meant for multiple years to see real progress. Come on, 2015 was suppose to be the year of video. This is kind of funny since it’s been the year of video for the past couple years, and it’s already included in some predictions for 2016. Sure, companies love the idea of using video for promotions, but most are still trying to figure out how to make them and make them really work. Most social networks have been equipped for video, at different levels, for a long while. They just keep tweaking how businesses can upload or filter the video in the process. This may just be a marketing ploy, so they can promote “offering a new service,” that’s not so great. I am sure we will revisit video again in our 2016 predictions, as everyone else will, in the coming weeks.