Year of the Goat

Year of the Goat

A Brief History of Social Marketing 2015

by Bill Nolan

Calm and gentle, 2015 sure was. We didn’t see a whole lot of anything exciting going on in the past 11 months of social marketing. Everything overall stayed status quo when it comes to an Apple-like style of advancements. We ask ourselves, is it the result of the all-to-comfortable producers or the slow paced business users? Let’s see…

Year of the Goat

The Year of Video. Giggle.

As we look back to the predictions that kicked off 2015, we now know they were meant for multiple years to see real progress. Come on, 2015 was suppose to be the year of video. This is kind of funny since it’s been the year of video for the past couple years, and it’s already included in some predictions for 2016. Sure, companies love the idea of using video for promotions, but most are still trying to figure out how to make them and make them really work. Most social networks have been equipped for video, at different levels, for a long while. They just keep tweaking how businesses can upload or filter the video in the process. This may just be a marketing ploy, so they can promote “offering a new service,” that’s not so great. I am sure we will revisit video again in our 2016 predictions, as everyone else will, in the coming weeks. Read more >

It’s Super Bird!

Twitter Super Bird

Twitter Debate 2

by Bill Nolan

Without a doubt, Twitter continues to be a very popular social media platform. You ask why? And more importantly, is it worth investing in for your business? The concern with Twitter is that its popularity is really being pushed by Hollywood. Celebrity selfies, rumor mills, b-list actors and actresses trading insults in an attempt to keep their names relevant. It’s all fine and dandy if that’s what you’re interested in. Judging by this networks slow growth in new users and the fact that many businesses do not add this network to their repertoire, Twitter is beginning to realize that they may have a problem… and I know if I want to catch up on some gossip I’ll hang around the water cooler at work. I prefer to read and learn something that’s productive during my time on the social networks. Let’s keep the nonsense to magazines at the local grocery store checkout lines, and give me a reason to pitch Twitter as a viable option for my clients’ marketing plan. Read more >

Are you LinkedIn yet?

Are You LinkedIn

LinkedIn Improves For a Part 3

by Bill Nolan

Yes, LinkedIn was originally developed as a resume’ posting site, and yes, it is still used for that purpose and remains an excellent platform for this use. And no, that’s not all it is. I am amazed by how many people are still failing to realize that LinkedIn is a powerful tool for promoting their business, as well as themselves. However, those who are privy to that fact (about 250 million at last count) are reaping the benefits and fueling what is probably one of the most underrated social platforms. Those numbers double Google+ and are closing in on Twitter. Ok, so it probably won’t pass Facebook in sheer numbers but who cares? You’ll get more useful information from spending five minutes on LinkedIn that you’ll get from spending five days on Facebook, Pinterest, Instagram, etc… In my opinion. If you want to see pretty pictures, go there. If you want to create some quality exposure, share what you and your business has to offer then get LinkedIn. Read more >