Business Tool or Just a Toy
by Bill Nolan
Now that apps are all the rage, everyone and their brother thinks they need one for their business. When I ask people why they believe they need one, the majority don’t really know. The response is usually something like, “Everyone else has one.” Unfortunately, too many people have jumped on this bandwagon without giving it any serious thought. Keep in mind, the above response usually explains the ridiculous looking blinged-out jeans people bought that now sit in closets collecting dust. Just because everyone else is doing it, doesn’t mean it’s a smart move. There are so many things to discuss before deciding whether or not an app will benefit your business.