Is it Myth, a Legend or is it Real?
by Bill Nolan
There is a myth circulating about that all a Social Media Manager does is make a couple posts a week about the business, maybe update header images occasionally, post a few cute dog or baby pictures and that’s about it. With this in mind most assume it’s child’s play, and all they need to do is start a Facebook business page themselves. They can make a post and more business will begin to pour in. Or, since it is so easy they will create business pages on multiple networks and make it onto Forbes top companies list in no time at all. Well, I’m sorry to disappoint you, but it is time to inject some reality into this fantasy. Many business owners have quickly realized they are in over their heads and that they don’t have the time to keep the accounts active. They need to focus on running their business. The result? Nothing positive, and that’s guaranteed. Their business pages just float around in limbo, maybe there’s a post once or twice a month and pretty soon they decide that social media marketing is just a waste of time. They give it up. Unfortunately, they’ve just missed out on the opportunity to really connect with a bevy of potential clients like their competition is.