Why Are You Cutting Marketing?

When Times Are Tough, You May Want to Rethink This One

by Bill Nolan

When the going gets tough for business some people believe the most logical action is to cut the marketing budget. What are they thinking?!? That’s almost as bad as having your brother’s girlfriend’s sister do the marketing because she is great with computers. You know sometimes I really can’t help myself. I just wish they would put me in a room with these people for a little one on one communication time. In the end they will see the error of their ways. It is fairly obvious that marketing is the last thing a business should cut since it’s the engine that creates more business. Hello!?! Read more >