Who Do You Think You Are?

Personal Branding Part 2: Art of Marketing Yourself

by Bill Nolan

I have written extensively in the past about how important your personal brand is and how it affects your business. By now you should have a good idea of what “not to do” in order to prevent your personal life from negatively affecting your business. The question is… how do you create positive and productive personal branding that helps boost your business brand as well?

personal branding

Stick with what you know.

You’re not an expert on everything so don’t try and act like you are. Whatever your industry may be, ensure that you stay well educated and convey your knowledge to the public. In this case of personal branding, that means sharing informative and educational content to your social media platforms and website. I know it’s may be boring stuff for a socialite, but it is not about your local trollers anymore. It is about building your own personal brand. Read more >

Why Are You Cutting Marketing?

When Times Are Tough, You May Want to Rethink This One

by Bill Nolan

When the going gets tough for business some people believe the most logical action is to cut the marketing budget. What are they thinking?!? That’s almost as bad as having your brother’s girlfriend’s sister do the marketing because she is great with computers. You know sometimes I really can’t help myself. I just wish they would put me in a room with these people for a little one on one communication time. In the end they will see the error of their ways. It is fairly obvious that marketing is the last thing a business should cut since it’s the engine that creates more business. Hello!?! Read more >