Personal Branding Part 2: Art of Marketing Yourself
by Bill Nolan
I have written extensively in the past about how important your personal brand is and how it affects your business. By now you should have a good idea of what “not to do” in order to prevent your personal life from negatively affecting your business. The question is… how do you create positive and productive personal branding that helps boost your business brand as well?
Stick with what you know.
You’re not an expert on everything so don’t try and act like you are. Whatever your industry may be, ensure that you stay well educated and convey your knowledge to the public. In this case of personal branding, that means sharing informative and educational content to your social media platforms and website. I know it’s may be boring stuff for a socialite, but it is not about your local trollers anymore. It is about building your own personal brand.