Social Marketing Gets Better With Age
by Bill Nolan
Contrary to popular belief, there really are no mystical social media posts that will turn a company into a powerhouse overnight. As I’ve said before, regular quality posts, interacting with the right audience, cross marketing with other outlets and consistency with brand presence helps get returns. Most importantly, it takes time. Online marketing need some time to age.
Don’t be fooled, because the audience won’t be, constant auto and robotic posts coming from scheduling and cloning tools gives the impression that a business is just going through the motions. These tools leave obvious marks. In the unlikely event that someone would engage with these types of posts, the company is probably nowhere to be found. Businesses who take part in these types of activities all of the time usually never login to their accounts. They may not even remember the logins. The result, you ask? That business’s followers don’t feel appreciated or think anyone is really there. The last time I checked, that’s not good for business.