Let’s Chat – New Ways of Communicating

Chat Apps and Social Messengers

Reach Out and Touch Someone

by Bill Nolan

No, I’m not referring to those sappy phone commercials from the 80’s. I’m talking about the new ways businesses are using technology to communicate with customers and communicate internally. After all, growing your business is based on how well you convey what it is you do and what needs to be done to do what you do. Keeping in touch with your team and your customers couldn’t be more important than it is today, specially with the vultures out there looking to infiltrate. And we know you are up with the times, but we wanted to take a moment to review. What steps are you taking to get with the times, grow your team and reach customers in new ways? Put down the phone, as we know it, and pick up your ‘smart phone’ filled with the latest messaging and chat apps and social communication tools… right at your finger tips. Read more >

Guerrilla Marketing Tactics That Annoy Us

But, Do They Work?

by Bill Nolan

Unconventional guerrilla marketing tactics may be a necessity for some businesses, but do these actions occasionally cross the line? And, are they worth it? Continuous creeping calls, messages promising once in a lifetime opportunities, get rich quick notices, opt-in courses to become a millionaire in a week, sound like Trump schemes. Tactics used to capture your email and contact information may seem shady and a bit aggravating, but do they work?

Annoying Guerrilla Marketing Tactics

Annoying Guerrilla Marketing Tactics

Cold Calls Anyone… With Your Dinner?

Obviously, Cold Calls are one of the original tactics used to annoy all of us the most.You are busy at work, doing a hundred multi-tasking projects, when your phone rings. “Hi, this is so and so from XYZ company and you’ve just won and opportunity to cruise the world for free.” Now that’s where the call usually ends and you hang up in a rage. You’ve now lost track of what you were doing and you are cursing the guy for interrupting. However, you can’t help but wonder if the offer was legitimate and if you just missed out on something special. You think, maybe next time you will actually listen. You may even begin to feel bad for your rudeness and hope they will call back soon. Don’t worry. They will, and the chances are you will sign up for something – just in case. Salespeople are good at what they do. They are banking on the numbers and a variety of personalities to tap. The more they call, the greater the chance of finding someone wanting chat grows, and that is a bingo. Now, think about it. The more they call and the greater the reach – the larger the chances for returns. The “good” ones are well scripted and have plenty of tricks to catch your attention. Cold Calls have evolved into a real art. This classic tactic still exists and possibly always will. Cold Call centers are warehouses, and the odds are in their favor. Read more >

The Cashless Society

The Cashless Society

by Bill Nolan

Take a quick look into your wallet right now. How much cash is in there? If you’re anything like the growing majority of people, you probably don’t have much – if any. Unless you’re going somewhere that cash is essential, like the local adult club, right? Okay we’ll save that one for another time. The point is, with so many payment options these days, we appear to be well on our way to a cashless society. Good thing. This will help prevent that overstuffed wallet from causing you back problems like George Constanza. In all seriousness, what does that mean for your business? Is paper currency on its way to extinction? Read more >