The Cashless Society

The Cashless Society

by Bill Nolan

Take a quick look into your wallet right now. How much cash is in there? If you’re anything like the growing majority of people, you probably don’t have much – if any. Unless you’re going somewhere that cash is essential, like the local adult club, right? Okay we’ll save that one for another time. The point is, with so many payment options these days, we appear to be well on our way to a cashless society. Good thing. This will help prevent that overstuffed wallet from causing you back problems like George Constanza. In all seriousness, what does that mean for your business? Is paper currency on its way to extinction? Read more >

Social Apps Check-in

Social Media Check-In Apps

Where are they now?

by Bill Nolan

Although “check-ins” via your social media apps may not be quite as hot as it once was, don’t be fooled by the naysayers who think their usefulness has expired. In my opinion, maybe those individuals just need to get out more. After all, check-in apps can be useful tools. Maybe you’re doing a local pub crawl promotion or jet-setting around the world for business, either way you want people to realize that you’re part of a rock star organization and rock stars don’t sit at home in front of the televisions – even on Friday nights. For business or personal branding, your location or the locations you visit boost awareness of all involved. Check-ins are great tools to encourage brand awareness and promotions to those of us who venture outside our homes on occasion. Obviously, check-in apps have come and gone, and some are still hanging on. Let’s see “where” they are now and which ones are evolving so they’ll never check-out. Read more >

There’s A New Season of Social

A MUST READ!

by Bill Nolan

The cold and dreary winter is now behind us. It’s time for some late spring cleaning and a fresh look at Social Media’s new “gadgets” for marketing. Have our favorite platforms sprouted any new features, or have they become too sedentary? Well I am here to say there is much good news my friends. A mix of early warm temps and plenty of heavy rains inspired a lot of new growth.

A New Seasons of Social Media 2017

A New Seasons of Social Media 2017

LinkedIn

Since being acquired by Microsoft, LinkedIn has become a real mover and shaker. I’m even shocked at this one. If you haven’t been on the network lately, it has a new layout resembling Facebook-like features It’s. definitely an upgrade from the tired old look we’ve come to settle with. In addition they’ve recently re-introduced #hashtags as a feature. A little glitchy from time-to-time, but you have to admit this tool is not going away. So they are finally back with LinkedIn. And if it’s really been a long while since you’ve logged in, the ability to post articles (aka blog posts) is now available to everyone. I believe they release this stuff slowly to see what people will pay for with a Pro Account. A bit of a greedy tactic LinkedIn is known for. Another nice addition is the introduction of LinkedIn ProFinder. It connects people looking for skills with those that have them. It’s more of a B2B or freelance thing, and not a job board. It’s a cool feature, but of course you must have a Pro Account to reap the true benefits. A standard account will let you submit 10 project proposals for free, and after that you’ll need to pay for a Pro Account to continue using this feature. Along with LinkedIn’s updated design, they have improved their statistics reporting, and there are multiple other new features coming, but way too clunky to mention at this time. Their handling of images and videos is still outdated, but I am still finding myself on this network more and more. It’s coming into its own… finally. Read more >