Social Apps Check-in

Social Media Check-In Apps

Where are they now?

by Bill Nolan

Although “check-ins” via your social media apps may not be quite as hot as it once was, don’t be fooled by the naysayers who think their usefulness has expired. In my opinion, maybe those individuals just need to get out more. After all, check-in apps can be useful tools. Maybe you’re doing a local pub crawl promotion or jet-setting around the world for business, either way you want people to realize that you’re part of a rock star organization and rock stars don’t sit at home in front of the televisions – even on Friday nights. For business or personal branding, your location or the locations you visit boost awareness of all involved. Check-ins are great tools to encourage brand awareness and promotions to those of us who venture outside our homes on occasion. Obviously, check-in apps have come and gone, and some are still hanging on. Let’s see “where” they are now and which ones are evolving so they’ll never check-out. Read more >

The Power of Opinion

Power of Opinion in Marketing Business

A new ball game just started.

In this digital age the public’s opinion of your business now comes in the form of reviews on so many different platforms, through so many different outlets, and they are available for the entire world to see. They are broadcasted louder than ever – along with your responses. It’s time to remember the saying “your customers are always right.” You would think at a moment when opinions and reviews of businesses are so readily available, more companies would take heed. Unfortunately, this is not always the case. But treating customers and potential clients like redheaded stepchildren will surely end in retribution. And now it comes by way of social Media, Yelp and of course – continued word of mouth. Your business reviews play a large part in the decision making process for potential customers. So take this advise seriously. Read more >