2016 : Year of the Fire Monkey

Year of the Monkey

Domination, Innovation & Competitive Drive

by Bill Nolan

Now that 2015 has come and gone rather quietly, are we finally in for some major changes in the social, online and technology markets? Companies spent the better part of last year tweaking existing features, and we believe they have been prepping for some bigger game changers in 2016. Let’s take a brief look at what the New Year has in store…

Year of the Monkey

Artificial Intelligence

Not a new concept, but there’s definitely movement towards this being added to mainstream products.Tesla, IBM, Microsoft, Google… recognize any of these names? With companies like this pushing the envelope of AI, I expect to see some of this implemented into social programs, search engines, and much more in the coming year. This powerful technology has the ability to precisely determine search results, target audience locations, exact content posting times across networks and more. The days of lackluster, generic, and quite frankly, wrong insights for your social networks are over. Heck, right now I could just punch my keyboard and get more accurate insights. It’s time to stop fearing the singularity theory and embrace this technology for what it can give us… a better reality.

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Year of the Goat

Year of the Goat

A Brief History of Social Marketing 2015

by Bill Nolan

Calm and gentle, 2015 sure was. We didn’t see a whole lot of anything exciting going on in the past 11 months of social marketing. Everything overall stayed status quo when it comes to an Apple-like style of advancements. We ask ourselves, is it the result of the all-to-comfortable producers or the slow paced business users? Let’s see…

Year of the Goat

The Year of Video. Giggle.

As we look back to the predictions that kicked off 2015, we now know they were meant for multiple years to see real progress. Come on, 2015 was suppose to be the year of video. This is kind of funny since it’s been the year of video for the past couple years, and it’s already included in some predictions for 2016. Sure, companies love the idea of using video for promotions, but most are still trying to figure out how to make them and make them really work. Most social networks have been equipped for video, at different levels, for a long while. They just keep tweaking how businesses can upload or filter the video in the process. This may just be a marketing ploy, so they can promote “offering a new service,” that’s not so great. I am sure we will revisit video again in our 2016 predictions, as everyone else will, in the coming weeks.

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