Looking for your audience?

Invest in the Right Social Home

by Bill Nolan

If your business social media page is not performing quite as expected, and you’re paying for more followers than interacting with them, one basic problem may be that you’re knocking on the wrong social media doors. There really isn’t a one size fits all platform. Some have a broader audience, and others are more refined. All have their pros and cons. Each network contains its own niche groups. As you should already know, do the research before jumping in on the huge investment of a snappy network because your best friends daughter knows all about it and thinks it’s cool.

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Snapchat May Be Growing Up

Snapchat Growing Up

Is 2016 Really the Year of Snaps?

by Bill Nolan

Snapchat, launched in 2011, is a free messaging application for sharing moments. It let’s you take a photo or video, add a caption or doodle, and ‘snap’ it, aka send it, to specific friends. You may also add it to your ‘story’ for sharing with all friends. You ask, does it have the potential to build relationships for your business? This photo and video sharing platform has around 100 million active users. Does this mean you should utilize it? Is this really a logical solution and platform to find your audience on? The ‘snaps’ you send followers only last seconds before vanishing, and the ‘stories’ feature allows videos to be viewable for a whopping 24 hours. It may not be the easiest to work with when developing exposure for your business, but if you’re one of those social gurus who think outside the box this could be a lot of fun. And Snapchat doesn’t seem to be going away… just yet.

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Like A Fine Wine

Social Media Fine Wine

Social Marketing Gets Better With Age

by Bill Nolan

Contrary to popular belief, there really are no mystical social media posts that will turn a company into a powerhouse overnight. As I’ve said before, regular quality posts, interacting with the right audience, cross marketing with other outlets and consistency with brand presence helps get returns. Most importantly, it takes time. Online marketing need some time to age.

Social Media Fine Wine

Don’t be fooled, because the audience won’t be, constant auto and robotic posts coming from scheduling and cloning tools gives the impression that a business is just going through the motions. These tools leave obvious marks. In the unlikely event that someone would engage with these types of posts, the company is probably nowhere to be found. Businesses who take part in these types of activities all of the time usually never login to their accounts. They may not even remember the logins. The result, you ask? That business’s followers don’t feel appreciated or think anyone is really there. The last time I checked, that’s not good for business.

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