Looking for your audience?

Invest in the Right Social Home

by Bill Nolan

If your business social media page is not performing quite as expected, and you’re paying for more followers than interacting with them, one basic problem may be that you’re knocking on the wrong social media doors. There really isn’t a one size fits all platform. Some have a broader audience, and others are more refined. All have their pros and cons. Each network contains its own niche groups. As you should already know, do the research before jumping in on the huge investment of a snappy network because your best friends daughter knows all about it and thinks it’s cool. Read more >

Snapchat May Be Growing Up

Snapchat Growing Up

Is 2016 Really the Year of Snaps?

by Bill Nolan

Snapchat, launched in 2011, is a free messaging application for sharing moments. It let’s you take a photo or video, add a caption or doodle, and ‘snap’ it, aka send it, to specific friends. You may also add it to your ‘story’ for sharing with all friends. You ask, does it have the potential to build relationships for your business? This photo and video sharing platform has around 100 million active users. Does this mean you should utilize it? Is this really a logical solution and platform to find your audience on? The ‘snaps’ you send followers only last seconds before vanishing, and the ‘stories’ feature allows videos to be viewable for a whopping 24 hours. It may not be the easiest to work with when developing exposure for your business, but if you’re one of those social gurus who think outside the box this could be a lot of fun. And Snapchat doesn’t seem to be going away… just yet. Read more >

WARNING : You’ve Been Snapchatted

Snapchat

Mashed Up Snapchat Hacked Again

by Bill Nolan

“It just comes to you. This stuff just flies through the air. They send this information out, I mean it’s just beamed out all over the fuckin place. You just gotta know how to grab it. See I know how to grab it.” This quote by Kelso (Tom Noonan), from the 1995 movie Heat, comes to mind considering how much personal data has been compromised lately. Many people still don’t realize that once information is sent, regardless of the safeguards that are in place, it is susceptible to being grabbed by the wrong hands. Although this has occurred across many sites, apps, and devices, I want to focus on the recent Snapchat breach for providing the fire in this case, and Mashable for pouring gasoline on it. Read more >