Year of the Goat

Year of the Goat

A Brief History of Social Marketing 2015

by Bill Nolan

Calm and gentle, 2015 sure was. We didn’t see a whole lot of anything exciting going on in the past 11 months of social marketing. Everything overall stayed status quo when it comes to an Apple-like style of advancements. We ask ourselves, is it the result of the all-to-comfortable producers or the slow paced business users? Let’s see…

Year of the Goat

The Year of Video. Giggle.

As we look back to the predictions that kicked off 2015, we now know they were meant for multiple years to see real progress. Come on, 2015 was suppose to be the year of video. This is kind of funny since it’s been the year of video for the past couple years, and it’s already included in some predictions for 2016. Sure, companies love the idea of using video for promotions, but most are still trying to figure out how to make them and make them really work. Most social networks have been equipped for video, at different levels, for a long while. They just keep tweaking how businesses can upload or filter the video in the process. This may just be a marketing ploy, so they can promote “offering a new service,” that’s not so great. I am sure we will revisit video again in our 2016 predictions, as everyone else will, in the coming weeks.

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The Power of Social Media Managers

social media manager

Is it Myth, a Legend or is it Real?

by Bill Nolan

There is a myth circulating about that all a Social Media Manager does is make a couple posts a week about the business, maybe update header images occasionally, post a few cute dog or baby pictures and that’s about it. With this in mind most assume it’s child’s play, and all they need to do is start a Facebook business page themselves. They can make a post and more business will begin to pour in. Or, since it is so easy they will create business pages on multiple networks and make it onto Forbes top companies list in no time at all. Well, I’m sorry to disappoint you, but it is time to inject some reality into this fantasy. Many business owners have quickly realized they are in over their heads and that they don’t have the time to keep the accounts active. They need to focus on running their business. The result? Nothing positive, and that’s guaranteed. Their business pages just float around in limbo, maybe there’s a post once or twice a month and pretty soon they decide that social media marketing is just a waste of time. They give it up. Unfortunately, they’ve just missed out on the opportunity to really connect with a bevy of potential clients like their competition is.

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