Like A Fine Wine

Social Media Fine Wine

Social Marketing Gets Better With Age

by Bill Nolan

Contrary to popular belief, there really are no mystical social media posts that will turn a company into a powerhouse overnight. As I’ve said before, regular quality posts, interacting with the right audience, cross marketing with other outlets and consistency with brand presence helps get returns. Most importantly, it takes time. Online marketing need some time to age.

Social Media Fine Wine

Don’t be fooled, because the audience won’t be, constant auto and robotic posts coming from scheduling and cloning tools gives the impression that a business is just going through the motions. These tools leave obvious marks. In the unlikely event that someone would engage with these types of posts, the company is probably nowhere to be found. Businesses who take part in these types of activities all of the time usually never login to their accounts. They may not even remember the logins. The result, you ask? That business’s followers don’t feel appreciated or think anyone is really there. The last time I checked, that’s not good for business.

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I am Your Follower.

Do You Know Me?

– by Bill Nolan

Here’s a question… how many of you pay attention to the fans and followers on your business’ social media accounts? Do you actually get to know these followers to understand what their interests are and why they decided to follow you? Would you even notice if Bill Gates started to follow you? Or, are you just going through the motions and crunching numbers?

I Am Your Follower

Many business’ lose track of why they first started promotions on social media. Likes and followers are only statistics. REMINDER, the reason you’re here is to secure current customers, attract potential clients and make your business successful. This is why understanding who your followers are and what made them follow you in the first place is so important! If you’re not taking a closer look you may be oblivious to the real reason your products and services are appealing to them. You are probably misunderstanding an entire audience that you never even realized you had or could have. Taking the time to understand these fine details will only help you in the long run with targeting posts, communications, promotions, ads and more.

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