2016 : Year of the Fire Monkey

Year of the Monkey

Domination, Innovation & Competitive Drive

by Bill Nolan

Now that 2015 has come and gone rather quietly, are we finally in for some major changes in the social, online and technology markets? Companies spent the better part of last year tweaking existing features, and we believe they have been prepping for some bigger game changers in 2016. Let’s take a brief look at what the New Year has in store…

Year of the Monkey

Artificial Intelligence

Not a new concept, but there’s definitely movement towards this being added to mainstream products.Tesla, IBM, Microsoft, Google… recognize any of these names? With companies like this pushing the envelope of AI, I expect to see some of this implemented into social programs, search engines, and much more in the coming year. This powerful technology has the ability to precisely determine search results, target audience locations, exact content posting times across networks and more. The days of lackluster, generic, and quite frankly, wrong insights for your social networks are over. Heck, right now I could just punch my keyboard and get more accurate insights. It’s time to stop fearing the singularity theory and embrace this technology for what it can give us… a better reality.

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Mobile Apps

Business Tool or Just a Toy

by Bill Nolan

Now that apps are all the rage, everyone and their brother thinks they need one for their business. When I ask people why they believe they need one, the majority don’t really know. The response is usually something like, “Everyone else has one.” Unfortunately, too many people have jumped on this bandwagon without giving it any serious thought. Keep in mind, the above response usually explains the ridiculous looking blinged-out jeans people bought that now sit in closets collecting dust. Just because everyone else is doing it, doesn’t mean it’s a smart move. There are so many things to discuss before deciding whether or not an app will benefit your business.

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