The Power of Opinion

Power of Opinion in Marketing Business

A new ball game just started.

In this digital age the public’s opinion of your business now comes in the form of reviews on so many different platforms, through so many different outlets, and they are available for the entire world to see. They are broadcasted louder than ever – along with your responses. It’s time to remember the saying “your customers are always right.” You would think at a moment when opinions and reviews of businesses are so readily available, more companies would take heed. Unfortunately, this is not always the case. But treating customers and potential clients like redheaded stepchildren will surely end in retribution. And now it comes by way of social Media, Yelp and of course – continued word of mouth. Your business reviews play a large part in the decision making process for potential customers. So take this advise seriously. Read more >

It’s All About Word Of Mouth

Word of Mouth Marketing

Are They Talking About You?

by Bill Nolan

Positive or negative, Word of Mouth Marketing can be used to your advantage.

Yes, good old-fashioned Word of Mouth Marketing has entered the digital age via review websites, status ranking sites like Klout and social media platforms. Word of Mouth Marketing is still extremely crucial for your business. In fact, it’s probably more important than ever considering your customers’ opinions have the potential to reach tens of thousands of people even more quickly. It really does have the ability to make or break your business in just a day. So, are you doing everything possible to take advantage of it this old, yet new marketing outlet? Read more >

Socially Naughty & Nice Resolutions

Social Media Resolutions 2017

Check Your Social Accounts Twice

by Bill Nolan

Now that the New Year is almost upon us, I thought this would be an excellent time to reflect back on how we’ve used social media to our advantage or disadvantage for business over the past year. Have you been nice or possibly a little naughty? Have you been keeping your social accounts active, educational and professional? Maybe you’ve ignored being NICE for personal gain, and it’s finally catching up to you and your business. Well, it’s time for “Santa,” that’s me, to be the judge! You may want to check these off your list below. Read more >