There’s A New Season of Social

A MUST READ!

by Bill Nolan

The cold and dreary winter is now behind us. It’s time for some late spring cleaning and a fresh look at Social Media’s new “gadgets” for marketing. Have our favorite platforms sprouted any new features, or have they become too sedentary? Well I am here to say there is much good news my friends. A mix of early warm temps and plenty of heavy rains inspired a lot of new growth.

A New Seasons of Social Media 2017

A New Seasons of Social Media 2017

LinkedIn

Since being acquired by Microsoft, LinkedIn has become a real mover and shaker. I’m even shocked at this one. If you haven’t been on the network lately, it has a new layout resembling Facebook-like features It’s. definitely an upgrade from the tired old look we’ve come to settle with. In addition they’ve recently re-introduced #hashtags as a feature. A little glitchy from time-to-time, but you have to admit this tool is not going away. So they are finally back with LinkedIn. And if it’s really been a long while since you’ve logged in, the ability to post articles (aka blog posts) is now available to everyone. I believe they release this stuff slowly to see what people will pay for with a Pro Account. A bit of a greedy tactic LinkedIn is known for. Another nice addition is the introduction of LinkedIn ProFinder. It connects people looking for skills with those that have them. It’s more of a B2B or freelance thing, and not a job board. It’s a cool feature, but of course you must have a Pro Account to reap the true benefits. A standard account will let you submit 10 project proposals for free, and after that you’ll need to pay for a Pro Account to continue using this feature. Along with LinkedIn’s updated design, they have improved their statistics reporting, and there are multiple other new features coming, but way too clunky to mention at this time. Their handling of images and videos is still outdated, but I am still finding myself on this network more and more. It’s coming into its own… finally.

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The Power of Opinion

Power of Opinion in Marketing Business

A new ball game just started.

In this digital age the public’s opinion of your business now comes in the form of reviews on so many different platforms, through so many different outlets, and they are available for the entire world to see. They are broadcasted louder than ever – along with your responses. It’s time to remember the saying “your customers are always right.” You would think at a moment when opinions and reviews of businesses are so readily available, more companies would take heed. Unfortunately, this is not always the case. But treating customers and potential clients like redheaded stepchildren will surely end in retribution. And now it comes by way of social Media, Yelp and of course – continued word of mouth. Your business reviews play a large part in the decision making process for potential customers. So take this advise seriously.

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It’s All About Word Of Mouth

Word of Mouth Marketing

Are They Talking About You?

by Bill Nolan

Positive or negative, Word of Mouth Marketing can be used to your advantage.

Yes, good old-fashioned Word of Mouth Marketing has entered the digital age via review websites, status ranking sites like Klout and social media platforms. Word of Mouth Marketing is still extremely crucial for your business. In fact, it’s probably more important than ever considering your customers’ opinions have the potential to reach tens of thousands of people even more quickly. It really does have the ability to make or break your business in just a day. So, are you doing everything possible to take advantage of it this old, yet new marketing outlet?

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