Guerrilla Marketing Tactics That Annoy Us

But, Do They Work?

by Bill Nolan

Unconventional guerrilla marketing tactics may be a necessity for some businesses, but do these actions occasionally cross the line? And, are they worth it? Continuous creeping calls, messages promising once in a lifetime opportunities, get rich quick notices, opt-in courses to become a millionaire in a week, sound like Trump schemes. Tactics used to capture your email and contact information may seem shady and a bit aggravating, but do they work?

Annoying Guerrilla Marketing Tactics

Annoying Guerrilla Marketing Tactics

Cold Calls Anyone… With Your Dinner?

Obviously, Cold Calls are one of the original tactics used to annoy all of us the most.You are busy at work, doing a hundred multi-tasking projects, when your phone rings. “Hi, this is so and so from XYZ company and you’ve just won and opportunity to cruise the world for free.” Now that’s where the call usually ends and you hang up in a rage. You’ve now lost track of what you were doing and you are cursing the guy for interrupting. However, you can’t help but wonder if the offer was legitimate and if you just missed out on something special. You think, maybe next time you will actually listen. You may even begin to feel bad for your rudeness and hope they will call back soon. Don’t worry. They will, and the chances are you will sign up for something – just in case. Salespeople are good at what they do. They are banking on the numbers and a variety of personalities to tap. The more they call, the greater the chance of finding someone wanting chat grows, and that is a bingo. Now, think about it. The more they call and the greater the reach – the larger the chances for returns. The “good” ones are well scripted and have plenty of tricks to catch your attention. Cold Calls have evolved into a real art. This classic tactic still exists and possibly always will. Cold Call centers are warehouses, and the odds are in their favor. Read more >

The Cashless Society

The Cashless Society

by Bill Nolan

Take a quick look into your wallet right now. How much cash is in there? If you’re anything like the growing majority of people, you probably don’t have much – if any. Unless you’re going somewhere that cash is essential, like the local adult club, right? Okay we’ll save that one for another time. The point is, with so many payment options these days, we appear to be well on our way to a cashless society. Good thing. This will help prevent that overstuffed wallet from causing you back problems like George Constanza. In all seriousness, what does that mean for your business? Is paper currency on its way to extinction? Read more >

Social Apps Check-in

Social Media Check-In Apps

Where are they now?

by Bill Nolan

Although “check-ins” via your social media apps may not be quite as hot as it once was, don’t be fooled by the naysayers who think their usefulness has expired. In my opinion, maybe those individuals just need to get out more. After all, check-in apps can be useful tools. Maybe you’re doing a local pub crawl promotion or jet-setting around the world for business, either way you want people to realize that you’re part of a rock star organization and rock stars don’t sit at home in front of the televisions – even on Friday nights. For business or personal branding, your location or the locations you visit boost awareness of all involved. Check-ins are great tools to encourage brand awareness and promotions to those of us who venture outside our homes on occasion. Obviously, check-in apps have come and gone, and some are still hanging on. Let’s see “where” they are now and which ones are evolving so they’ll never check-out. Read more >