But, Do They Work?
by Bill Nolan
Unconventional guerrilla marketing tactics may be a necessity for some businesses, but do these actions occasionally cross the line? And, are they worth it? Continuous creeping calls, messages promising once in a lifetime opportunities, get rich quick notices, opt-in courses to become a millionaire in a week, sound like Trump schemes. Tactics used to capture your email and contact information may seem shady and a bit aggravating, but do they work?
Cold Calls Anyone… With Your Dinner?
Obviously, Cold Calls are one of the original tactics used to annoy all of us the most.You are busy at work, doing a hundred multi-tasking projects, when your phone rings. “Hi, this is so and so from XYZ company and you’ve just won and opportunity to cruise the world for free.” Now that’s where the call usually ends and you hang up in a rage. You’ve now lost track of what you were doing and you are cursing the guy for interrupting. However, you can’t help but wonder if the offer was legitimate and if you just missed out on something special. You think, maybe next time you will actually listen. You may even begin to feel bad for your rudeness and hope they will call back soon. Don’t worry. They will, and the chances are you will sign up for something – just in case. Salespeople are good at what they do. They are banking on the numbers and a variety of personalities to tap. The more they call, the greater the chance of finding someone wanting chat grows, and that is a bingo. Now, think about it. The more they call and the greater the reach – the larger the chances for returns. The “good” ones are well scripted and have plenty of tricks to catch your attention. Cold Calls have evolved into a real art. This classic tactic still exists and possibly always will. Cold Call centers are warehouses, and the odds are in their favor.